Using Eye Tracking Technology in Business and Computing Research – Some Early Reflections

The School of Sciences, UCLan Cyprus, cordially invites you to a seminar titled:

"Using Eye Tracking Technology in Business and Computing Research – Some Early Reflections"

with a guest talk by Chris Barry, Lecturer in Business Information Systems at the University of Ireland Galway, on Thursday 22nd  March 2018, 15:00-16:00 in Room CY108.

Abstract: Eye Tracking has been employed as an analytic tool in diverse areas such as medicine, psychology, marketing and software design. It seeks to understand the connection between eye movement patterns and human cognition or performance. Fundamentals of eye tracking technology are discussed. To illustrate a study is presented that explores how consumers are impacted by differently designed website decision constructs through a combination of quantitative and qualitative approaches. Eye tracking determines the pattern of eye movement, while cued retrospective think aloud (RTA) sessions determine why participants fixate on different parts of the onscreen decision construct. A discussion will follow on the potential of eye tracking to support innovative research at UCLan Cyprus.

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Short bio:

Chris Barry holds a B.Comm., M.Comm. and a H. Dip in Ed., all from NUI Galway. He has taught in a wide range of information systems areas and has contributed significantly to the development of the information systems discipline at the university. Chris’s research interests lie in the areas of systems analysis and design, Web systems development, usability and information systems ethics. He also has significant consulting experience, having worked on systems development and training projects with firms such as Bord na Mona, Bank of Ireland, Envision Marketing Consultants and Fintrax Teo. Currently he is Programme Director of the M.Sc. in Information Systems Management and a member of the post-graduate course board at the National University of Ireland, Galway.
http://www.nuigalway.ie/our-research/people/business-and-economics/chrisbarry

Ethics in Information Systems Development

The School of Sciences, UCLan Cyprus, cordially invites you to a seminar titled:

"Ethics in Information Systems Development"

with a guest talk by Chris Barry, Lecturer in Business Information Systems on Wednesday 7th  March 2018, 15:00-16:00 in Room CY128.

Abstract: Ethical issues on the Internet has been a widely-debated topic since its emergence, that traverses major issues like copyright infringement, defamation and extreme political views. However, little has been written on more subtle ethical questions such as the exploitation of Web technologies to inhibit customer service and nudging people towards choices they might not have made otherwise. Some, for example, in the self-service airline industry in Ireland and elsewhere are creating distance between themselves and their customers in specific areas of their operations while simultaneously developing excellence in others. There has been a universal supposition that a central objective of systems development is to improve usability and deliver a satisfying user experience. However the design of certain decision constructs that consumers face in the B2C transactional process confronts this notion. If, in the past, information systems design assumes ethicality, it is arguable that today this supposition has become unsafe.

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Short bio:

Chris Barry holds a B.Comm., M.Comm. and a H. Dip in Ed., all from NUI Galway. He has taught in a wide range of information systems areas and has contributed significantly to the development of the information systems discipline at the university. Chris’s research interests lie in the areas of systems analysis and design, Web systems development, usability and information systems ethics. He also has significant consulting experience, having worked on systems development and training projects with firms such as Bord na Mona, Bank of Ireland, Envision Marketing Consultants and Fintrax Teo. Currently he is Programme Director of the M.Sc. in Information Systems Management and a member of the post-graduate course board at the National University of Ireland, Galway.
http://www.nuigalway.ie/our-research/people/business-and-economics/chrisbarry