"Using Eye Tracking Technology in Business and Computing Research – Some Early Reflections"
with a guest talk by Chris Barry, Lecturer in Business Information Systems at the University of Ireland Galway, on Thursday 22nd March 2018, 15:00-16:00 in Room CY108.
Abstract: Eye Tracking has been employed as an analytic tool in diverse areas such as medicine, psychology, marketing and software design. It seeks to understand the connection between eye movement patterns and human cognition or performance. Fundamentals of eye tracking technology are discussed. To illustrate a study is presented that explores how consumers are impacted by differently designed website decision constructs through a combination of quantitative and qualitative approaches. Eye tracking determines the pattern of eye movement, while cued retrospective think aloud (RTA) sessions determine why participants fixate on different parts of the onscreen decision construct. A discussion will follow on the potential of eye tracking to support innovative research at UCLan Cyprus.
Short bio:
Chris Barry holds a B.Comm., M.Comm. and a H. Dip in Ed., all from NUI Galway. He has taught in a wide range of information systems areas and has contributed significantly to the development of the information systems discipline at the university. Chris’s research interests lie in the areas of systems analysis and design, Web systems development, usability and information systems ethics. He also has significant consulting experience, having worked on systems development and training projects with firms such as Bord na Mona, Bank of Ireland, Envision Marketing Consultants and Fintrax Teo. Currently he is Programme Director of the M.Sc. in Information Systems Management and a member of the post-graduate course board at the National University of Ireland, Galway.
http://www.nuigalway.ie/our-research/people/business-and-economics/chrisbarry
Short bio:
http://www.nuigalway.ie/our-research/people/business-and-economics/chrisbarry
